THE LINE
The Line gallery, 318 Heretaunga Street West, Hastings

Physical Gallery

The Line
Hawke's Bay

Location

318 Heretaunga Street West

Hastings, New Zealand

The Line occupies a CBD space in Hastings, Hawke's Bay. The gallery features primarily MintFace paintings, and select works from cryptoartists on The Line.

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Opening Hours

Mon – TueRarely
Wed – Sun10 – 6
TheL​ine.nzAlways

The Line IRL

A wall that stretches
to 1,000

Each of the 1,000 positions on The Line is a permanent home for a cryptoartist's work. The physical gallery makes visible what exists on-chain... a continuous, ordered archive of digital art history.

Visitors can walk the full length of The Line digitally, or ask to browse the collection at The Line gallery. The gallery hosts random events — artist talks, collector evenings, and open studio sessions... creating a meeting point between the digital and physical art worlds.

MintFace, founder of The Line

Founder

MintFace · The Line 0

New Zealand connected to the world — The Line art cloud to landed gallery

From Art Cloud to Landed Gallery

Cloud first,
land last

The Line community formed digitally in October 2022 by exhibiting a single line of culture through tokenized digital art. The Line existed on-chain first with 1,000 positions. Artists from 82+ countries built The Line in the cloud, secured by blockchain.

From cloud to land is a core tenet of Balaji Srinivasan's Network State theory... a strategy for building new societies by organising online first and acquiring a physical presence next. The Line is living proof of that process.

Traditional galleries start with walls and find artists to fill them. In a digital first era, that seems backwards. The Line inverted the sequence so the artists came first. The space followed. That is a blueprint that will slowly transform our cities into places we love to live again.

"We moved The Line from the digital realm into the physical as the first node of a Network State with shared values of cryptoart. It won't be the last." — MintFace
The Line gallery panorama

Admission

Free Entry

The Line is free and open to the public. No booking required for general visits.

Groups

Group Visits

School groups, art societies, and collectors' groups are welcome. Please contact us to arrange a guided visit.

Events

Private Events

The gallery is available for private hire — collector evenings, openings, and corporate events.

Hawke's Bay, New Zealand

Come and walk The Line